Updated 10 October 2026 · 568 figures
Christmas Market Statistics 2026
How many Christmas markets there are, how many people go, what a mulled wine costs, when the markets close and how old the oldest one is, in Germany, Austria, France, the UK, the US and 12 more countries. We checked every number against its original source.
Visits to Brussels's winter festival, 2025
4.36 million
2025 season
Visits to German markets, 2024
170 million
2024 season
Big-city markets open on Christmas Day
7 of 39
2026 season
On this page
- The figures people ask for most12 figures
- How many Christmas markets are there?30 figures
- How many people visit Christmas markets?87 figures
- How much money do Christmas markets bring in?69 figures
- How much does a Christmas market cost?61 figures
- When are Christmas markets open?49 figures
- Which is the biggest Christmas market?45 figures
- Which is the oldest Christmas market?46 figures
- Christmas market food and drink in numbers22 figures
- Are Christmas markets safe, busy and snowy?57 figures
- Which Christmas market facts are wrong?17 figures
- How green are Christmas markets?33 figures
- How much interest is there in Christmas markets?52 figures
- How we checkedMethod
Key figures
The figures people ask for most
3,250+
Germany expected more than 3,250 Christmas markets to open in 2025.
100+
By 2017 the UK had more than 100 Christmas markets, over three times as many as ten years earlier.
170 million
Germany's Christmas markets had about 170 million visits in the 2024 Advent season.
4.36 million
Brussels's Plaisirs d'Hiver recorded 4,355,253 visits in the 2025 season.
3.05 million
Strasbourg Capitale de Noël welcomed 3.05 million visitors in 2025, slightly fewer than the record 3.4 million of 2024.
2.9 million
Edinburgh's Christmas had more than 2.9 million visits across its city centre sites in 2025/26, close to its peak of 3 million in 2023/24.
2.8 million
The Wiener Christkindlmarkt on Rathausplatz drew around 2.8 million visitors in 2024 despite opening about a week shorter than the year before.
1.3 million
Chicago's downtown Christkindlmarket drew 1.3 million visitors in 2024.
€4.17bn
Visitors spent about €4.17 billion at Germany's Christmas markets in the 2024 season.
£27.41
Four glasses of mulled wine at a Christmas market cost £27.41 in Copenhagen in 2025, the most of the 15 cities surveyed.
7 of 39
Only 7 of the 39 big Christmas markets we track open on Christmas Day 2026. They're in Prague, Colmar, Budapest, Salzburg, Warsaw, Berlin and Paris, and Berlin is the only German city on the list.
1678
In October 2025, historians found that Nuremberg's Christkindlesmarkt was first mentioned in writing in 1678, not 1628. That makes it about 50 years younger than people thought.
Number of markets
How many Christmas markets are there?
Most countries don't count their Christmas markets at all. Germany is the exception. It has about 3,250 organised Christmas markets, and more than 7,000 if you count every Christmas event that plays music, including small community ones.
Elsewhere the counts are rougher. Switzerland has more than 400, the Netherlands had about 250 in 2014, and the UK went from about 30 markets in 2007 to more than 100 in 2017. We couldn't find a national count for Austria, France or the US.
Germany
- About 3,000
By 2016/17 Germany had about 3,000 Christmas markets, up from about 2,500 in 2012. The growth came from about 500 new privately run markets.
- About 2,500
Germany had roughly 2,500 Christmas markets in 2012. Local councils ran 1,500 of them and about 1,000 were run privately.
Austria
- 777 stalls
Vienna's 14 Christmas markets had 777 stalls between them in 2023.
France
- 10
The wider Colmar area had ten Christmas markets outside Colmar itself in 2025.
UK
- About 30
The UK had about 30 Christmas markets in 2007.
Visitors
How many people visit Christmas markets?
The biggest published number belongs to Brussels. Its Plaisirs d'Hiver winter festival recorded 4.36 million visits in 2025, counted from phone signals. Among single markets, Stuttgart (3.5 million), Munich (3.2 million), Strasbourg (3.05 million) and Vienna's Rathausplatz (2.8 million) lead. Germany's markets as a whole had about 170 million visits in 2024.
Counting methods vary a lot, so be careful comparing. Some cities count people, others count visits, and one person can make many visits. Wrocław's 812,000 visitors made 1.6 million visits in 2024/25. A lot of well-known markets don't publish a count at all.
Across countries
- 17.3 million
Seven of Europe's busiest Christmas markets were expected to draw 17.3 million visitors in 2025 and bring about €986.8 million in economic impact.
- 58%
At seven big European Christmas markets in 2025, food and drink made up 58% of expected visitor spending, transport 28% and accommodation 14%.
Germany
- 170 million
Germany's Christmas markets had about 170 million visits in the 2024 Advent season.
- 159.7 million
Germany's Christmas markets had 159.7 million visits in 2017.
- +6%
Visits to German Christmas markets went up by about 10 million, or 6%, between the 2017 and 2024 Advent seasons.
- 62%
For 62% of visits to German Christmas markets in 2024, the market was the main reason people made the trip, whether that was an outing, a day trip or an overnight stay.
- 3.3–3.6
People in Germany who went to Christmas markets in 2017 went about 3.3 to 3.6 times each over the season.
- 4.4
In Germany in 2017, 25 to 34-year-olds went to Christmas markets most often, about 4.4 times a year. Over-55s went least, at 2.9 times a year.
Austria
- 4.1 million
Vienna's residents were expected to make about 4.1 million visits to the city's Christmas markets in 2025.
- 4 visits
Viennese planned an average of four Christmas market visits each during Advent 2024.
- 56%
Atmosphere was the main reason Viennese gave for visiting a Christmas market in 2025, named by 56%.
- 1st
The Christmas market at Schönbrunn Palace in Vienna was Austria's most popular in 2025.
- 2.1 million
A record 2.1 million people came to Graz city centre for Advent between mid-November and 24 December 2023.
France
- 2.8 million
Strasbourg's Christmas market drew about 2.8 million visitors in 2022, 30% more than in 2021.
- 2 million
Strasbourg's Christmas market drew nearly 2 million visitors a year from 2010 to 2014.
- 20% German
Germans made up 20% of foreign visitors to Colmar's Christmas markets in 2025, ahead of the Swiss at 17% and Americans at 13%.
- 100,000
Turckheim's Christmas market near Colmar welcomed 100,000 visitors in 2024.
- 229,000
Kaysersberg's weekend-only Christmas market drew 229,000 visitors in 2025, 2% fewer than in 2024.
UK
- 1 in 5
One in five people in the UK (20%) said they had never been to a Christmas market, in a 2025 survey of more than 45,000 people.
- 12%
Bath Christmas Market was voted the UK's favourite in a 2025 survey, with 12% of votes. Edinburgh got 11% and York St Nicholas Fair got 9%.
- 90%
Nine in ten visitors to Winchester Cathedral Christmas Market in 2025 came from within 10 miles of the city.
- 1,015,565
Belfast's Christmas Market had 1,015,565 attendees in 2022.
- 961,730
Footfall cameras on Parliament Street recorded 961,730 counts during York Christmas Market in 2025, down about 23% on 1.24 million in 2024.
- Almost 120,000
Winchester Cathedral Christmas Market welcomed almost 120,000 visitors in 2025, up almost 4% on 2024.
Elsewhere in Europe
- 812,000
Wrocław's Christmas market drew 812,000 visitors, who made 1.6 million visits, in the 2024/25 season.
- 1,638,683
International visitors accounted for 1,638,683 visits to Brussels's Plaisirs d'Hiver in 2025, more than the 1,504,729 from the Brussels region.
- 780,000
Foreign visitors to Bruges's Wintergloed rose by 59% to 780,000 in 2024.
- Nearly 2 million
Liège's Village de Noël draws nearly two million visitors a year, as of 2025.
- 1,082,000
Tivoli Gardens in Copenhagen had 1,082,000 guests during Christmas in Tivoli in 2016.
- 200,000
The Christmas market in Valkenburg's Gemeentegrot cave drew a record 200,000 visitors in seven weeks in 2023.
- +17%
Guest numbers at Christmas at Liseberg in Gothenburg rose by more than 17% in 2025 compared with 2024.
US and Canada
- 70%
Seven in ten out-of-town visitors to Quebec City's German Christmas Market in 2025 said the market was the reason for their trip.
- 80%
About 80% of visitors to the Christkindlmarkt in Cullman, Alabama came from outside Cullman County in 2025.
- 1 million
The Distillery Winter Village in Toronto attracts about 1 million visitors a year, by its organiser's own estimate in 2025.
- 100,000+
The Spruce Meadows International Christmas Market in Calgary drew more than 100,000 people over nine days in 2025.
- 145,552
Christkindlmarkt in Bethlehem, Pennsylvania drew 145,552 visitors in 2025, up 14% on 2024.
- 100,000
About 100,000 people visited the DC Holiday Market in Dupont Circle in 2024.
Spending
How much money do Christmas markets bring in?
Most of the money from a Christmas market trip is spent outside the market, in shops, cafés and hotels. In 2024 the average visitor to a German market spent €24.50 at the market and another €28.70 nearby. Germany's markets took about €4.17 billion that season, and Austria's were expected to take about €420 million in 2025.
City figures range from about €250 million for Brussels and £150 million for Edinburgh to $24.3 million for Carmel's market in Indiana. They measure different things, and some have no published method. Strasbourg's often-quoted €250 million has no study behind it.
Germany
- €4.88 billion
Christmas market visitors in Germany spent another €4.88 billion outside the markets in 2024, mostly in nearby shops, restaurants and hotels.
- €24.50
In 2024, the average visitor to a German Christmas market spent €24.50 at the market per visit.
- €28.70
German Christmas market visitors also spent €28.70 per visit outside the market in 2024, more than they spent at the market itself.
- €53.20
Each Christmas market visit in Germany was worth about €53.20 in visitor spending in 2024, with €24.50 spent at the market and €28.70 outside it.
- +45%
Visitor spending at Germany's Christmas markets grew by 45%, or €1.29 billion, between 2017 and 2024.
- €2.88 billion
Visitors spent about €2.88 billion at Germany's Christmas markets in 2017.
- €18.00
In 2017, Christmas market visitors in Germany spent about €18.00 per visit, and about €13.40 of that went to showmen's businesses.
- €46+
Visitors to Nuremberg's Christkindlesmarkt spent more than €46 per visit on average in 2024. International visitors spent €81 and Nuremberg residents just under €29.
Austria
- €30
People from Vienna spent about €30 each time they visited one of the city's Christmas markets in 2025.
- €22
Viennese spent about €22 per Christmas market visit in 2019, against about €30 in 2024.
- 71%
71% of Vienna's residents planned to go to at least one Christmas market in 2025.
- 911
Vienna had 14 large Christmas markets with 911 stalls in 2025. Of those, 180 sold food and drink and 731 sold other goods.
France
- €5m–6m
Organising Strasbourg's Christmas market costs the city and the Eurométropole an estimated €5 million to €6 million, as of 2025.
- €1 million
Stall fees paid by Christmas market exhibitors bring Strasbourg about €1 million, as of 2025.
- €900,000
Strasbourg collects about €900,000 in tourist tax during the Christmas market period, as of 2025.
- Up to 30–40%
In 2025, some Strasbourg shops made up to 30 to 40% of their annual turnover during the Christmas market.
- 45%
In 2025, 45% of French adults spent between €20 and €50 a year at Christmas markets.
UK
- £250m
UK Christmas markets brought in about £250 million in visitor spending in 2015.
- £500m+
Christmas markets were worth an estimated £500 million or more to the UK economy in 2017.
- £241m
Edinburgh's Winter Festival, which combines Edinburgh's Christmas and Hogmanay, generated a record £241m for the city in 2025/26.
- £50.7 million
Bath Christmas Market generated £50.7 million in associated spending in 2025, up from £48.9 million in 2024.
- 500+ jobs
Bath Christmas Market supported more than 500 jobs in 2024.
- 600+
Edinburgh's Christmas directly employed more than 600 people in 2024.
- £6,488
Renting a standard retail chalet for the full 32 days of Winchester Cathedral Christmas Market cost £6,488 plus VAT in 2025.
- £20m
Manchester City Council put the concession to run Albert Square's Christmas attraction from 2026 out to tender with an estimated value of £20m excluding VAT.
Elsewhere in Europe
- CHF 44 million
The Basel Christmas market created CHF 44 million in value added for the canton of Basel-Stadt in 2024, linked to about 380 full-time equivalent jobs.
- CHF 9.1 million
What Basel Christmas market stallholders bought from regional businesses added up to CHF 9.1 million in turnover for those businesses in 2024.
- CZK 4m
As of 2024, Taiko, which runs the markets on Prague's Old Town and Wenceslas squares, had won the contract by offering the city 4 million Czech koruna a year in rent.
- CZK 19m
Brno took in 19 million Czech koruna from renting Christmas market stalls in 2024.
- CZK 1,900
Food stallholders at the Christmas market on Prague's Jiřího z Poděbrad square paid 1,900 koruna a day before VAT in 2024.
- €4.8m
Visitors to Haarlem's Christmas market spend about €4.8 million in the city, as of 2026.
- Almost €400,000
Haarlem's Christmas market cost the city almost €400,000 in 2024.
US and Canada
- 1,700+
Chicago's Christkindlmarket supports more than 1,700 local jobs, by its organisers' count in 2025.
- 75%
About 75% of visitors to Chicago's Christkindlmarket come downtown mainly for the market, by its organisers' count in 2025.
- $1.53
For every $1 spent at Carmel's Christkindlmarkt in Indiana in 2024, visitors spent $1.53 at other businesses in Hamilton County.
- $448,000
Carmel's Christkindlmarkt in Indiana ran at a loss of $448,000 in 2024, its first loss since 2020.
- 700+
The Distillery Winter Village in Toronto employed more than 700 seasonal workers in 2025.
- $400–500
A stall at the Downtown Holiday Market in Washington, DC cost vendors an average of $400 to $500 a day in 2022.
Prices
How much does a Christmas market cost?
Getting in is free at almost every market. The drinks aren't. In a 2025 comparison of 15 European cities, four glasses of mulled wine cost £27.41 in Copenhagen and £10.77 in Bratislava. At big markets in Germany, France and Belgium a cup now costs about €4 to €6, plus a mug deposit you get back.
Prices have gone up fast. A cup in Berlin cost €5 in 2024, more than 50% more than before the pandemic, and most stalls in Strasbourg charged €5 in 2025, up from €3 in 2022. A few markets charge to get in, like Berlin's Gendarmenmarkt, the Vancouver Christmas Market and Toronto's Distillery Winter Village at busy times.
Across countries
- 36 of 39
In 36 of the 39 cities we track for 2026, every Christmas market we list is free to get into. The three that charge are Berlin's Gendarmenmarkt (€2), Regensburg's Thurn und Taxis palace market (€6.50 to €13.50) and the Ravenna Gorge market in the Black Forest (€7.50 to €9.50).
Germany
- €4.24
A cup of Glühwein at German Christmas markets cost about €4.24 on average in 2024, around 7% more than the year before.
- €5.00
A cup of Glühwein was expected to cost about €5.00 at many German Christmas markets in 2025, up from about €4.50 in 2024.
- €5
Glühwein cost a record €5 a mug at Berlin's Christmas markets in 2024, up from €3.25 before the pandemic. That's a rise of more than 50%.
France
- €3.00
A 20cl glass of vin chaud cost €3 at the Strasbourg Christmas market in 2022, up from €2.50 in 2021.
- €10 to €11
A plain tarte flambée cost about €10 to €11 at the Strasbourg and Colmar Christmas markets in 2025.
UK
- £8
A bratwurst cost £8 at the Albert Square Christmas market in Manchester in 2025.
- £8.90
A bratwurst in a bun cost £8.90 at Hyde Park Winter Wonderland in 2025.
Elsewhere in Europe
- £27.41
Four glasses of mulled wine at a Christmas market cost £27.41 in Copenhagen in 2025, the most of the 15 cities surveyed.
- £10.77
Four glasses of mulled wine at a Christmas market cost £10.77 in Bratislava in 2025, the least of the 15 cities surveyed.
- £1,056.55
Copenhagen was the most expensive of 15 European Christmas market city breaks in 2025, at £1,056.55 for two people.
- £509.06
Vilnius was the cheapest of 15 European Christmas market city breaks in 2025, at £509.06 for two people.
- CHF 5 to 10
Mulled wine at Switzerland's big Christmas markets cost between about CHF 5 and CHF 10 in 2025.
- CHF 6.90
A 2-decilitre cup of Glühwein cost CHF 6.90 at Christmas markets in Bern and Zurich in 2022, up from CHF 5.50 two years earlier in Bern.
- 180 CZK
A langoš, a fried flatbread, cost 180 koruna at Prague's Old Town Square Christmas market in 2025.
- 100 CZK
A trdelník, a sweet pastry baked on a spit, cost 100 koruna at Prague's Old Town Square Christmas market in 2025.
- 1.5%
Prices at Budapest's two main Christmas markets rose by just 1.5% in 2025, below inflation.
- 2,000 HUF
A plain lángos, a deep-fried flatbread, cost 2,000 forints at Budapest's two main Christmas markets in 2025.
- 2,800 HUF
A kürtőskalács, or chimney cake, cost 2,800 forints at Budapest's two main Christmas markets in 2025.
US and Canada
- C$15
Peak-time tickets for the Distillery Winter Village in Toronto started at C$15 plus tax and fees in 2025.
- From C$6.99
General admission to the Vancouver Christmas Market started at C$6.99 in 2025.
- $10
The 2025 Christkindlmarket mug in Chicago cost $10 empty.
- $25
Chicago's downtown Christkindlmarket first sold a $25 fast-entry pass in 2023, which included priority entry and a souvenir mug.
Opening dates, our own data
When are Christmas markets open?
This section comes from our own database of 39 big Christmas market cities in eight countries. If you want to see markets in Christmas week, Germany isn't the place to go. Most big German markets close on 23 December or earlier, while many markets in Austria and Poland, plus Prague, Budapest and Paris, stay open into the New Year.
Christmas Day is the quietest day. Only 7 of the 39 cities have a market open on 25 December, and Berlin is the only one in Germany.
Across countries
- 14 of 20
Outside Germany, 14 of the 20 big markets we track, in Austria, France, Poland, the Czech Republic, Hungary, Slovakia and the UK, are still open after 26 December 2026.
- 7 of 39
Only 7 of the 39 big Christmas markets we track open on Christmas Day 2026. They're in Prague, Colmar, Budapest, Salzburg, Warsaw, Berlin and Paris, and Berlin is the only German city on the list.
- 15:00
Of the 20 big markets we track that publish Christmas Eve hours for 2026, half close by 15:00, and the German ones mostly shut at 14:00.
- 11 of 39
11 of the 39 big Christmas markets we track run into January 2027. Vienna and Wrocław stay open longest, until 7 January.
- 35 days
A typical big Christmas market runs for 35 days. German markets run for a median of 31 days and markets elsewhere for 41, based on 2026 dates.
- 56 days
Vienna has the longest season of the 39 big Christmas markets we track in 2026, at 56 days from 13 November to 7 January. Innsbruck (53 days) and Edinburgh (52) come next.
- 13 Nov
The earliest big Christmas markets we track open on 13 November 2026, in Vienna, Budapest and Cologne. Most of the rest open between 19 and 28 November.
Germany
- 16 of 19
In 2026, 16 of the 19 big German Christmas markets we track finish by Christmas Eve, and 13 of them close on 23 December or earlier.
- 3 of 19
Only 3 of the 19 big German Christmas markets we track stay open after Christmas in 2026. They're in Düsseldorf, Berlin and Dortmund.
US and Canada
- 54 days
The Distillery Winter Village in Toronto ran for 54 days in the 2024 season, up from 38 days in 2017.
Size
Which is the biggest Christmas market?
It depends on what you measure. By stalls, the biggest single markets are Leipzig and La Défense in Paris, with about 300 each. Manchester has the most of any UK city, 274 spread over ten sites in 2025, and Bryant Park and Union Square in New York have 180 or more vendors each. By visitors, Brussels's winter festival and Stuttgart's market lead.
- Depends on the measure
There's no single biggest Christmas market in Europe. Brussels's winter festival has the highest published count, 4.36 million visits in 2025. Stuttgart has the most visitors at a single market, about 3.5 million, and Leipzig and La Défense in Paris have the most stalls, about 300 each.
Austria
- 96
The Salzburger Christkindlmarkt had 96 exhibitors in 2024.
France
- 300+ stalls
Strasbourg's Christmas market had more than 300 stalls spread across its markets in the old town in 2025.
- 300
The Paris La Défense Christmas market grew from 180 chalets in 2024 to 300 in 2025.
UK
- 60 stalls
Birmingham's Frankfurt Christmas Market had 60 stalls in 2025.
Elsewhere in Europe
- Nearly 60
The Vörösmarty Square Christmas market in Budapest had nearly 60 stalls in 2025.
US and Canada
- Up to 330
The Spruce Meadows International Christmas Market in Calgary plans up to 330 booth spaces for 2026, its 26th year.
- Nearly 60
Chicago's downtown Christkindlmarket had nearly 60 vendors in 2023.
History
Which is the oldest Christmas market?
Dresden's Striezelmarkt, first recorded in 1434, is the oldest Christmas market with documents to back it up. Bautzen claims 1384, and in 2015 the German Record Institute gave each of them a title. Vienna is often dated to 1296, but the fairs granted that year didn't include a Christmas market. Nuremberg's date changed in October 2025, when historians re-read 1628 as 1678.
Most markets elsewhere are much younger. Stockholm's Stortorget market dates from 1837, but France's big city markets outside Alsace mostly started between 1989 and 1998. Lincoln's market began in 1982, New York's Union Square market in 1993 and Copenhagen's Tivoli market in 1994.
The oldest markets, in Germany, Austria and France
- 1296
Vienna (1296 claim) Disputed
Vienna's Christmas market is often dated to 1296, when Duke Albrecht I renewed the city's right to hold 14-day fairs. But those fairs didn't include a Christmas market.
- 1384
Bautzen
Bautzen's Wenzelsmarkt dates back to 1384, when King Wenceslas IV let the town hold a meat market every year from late September until Christmas.
- 1393
Frankfurt
Frankfurt has records of Christmas-season markets going back to 1393.
- 1434
Dresden
Dresden's Striezelmarkt has been held since 1434.
- 1458
Leipzig
Leipzig's Christmas market goes back to 1458.
- 1570
Strasbourg
Strasbourg's Christmas market, the Christkindelsmärik, started in 1570.
- 1626
Vienna (first recorded stalls)
Vienna's first recorded Christmas stalls date from 1626, when chronicles mention huts set up in mid-December at Graben and Brandstätte.
- 1642
Munich
Munich's Christkindlmarkt goes back to St Nicholas markets in the 14th century, but the first written record is of a St Nicholas fair on Kaufingerstraße in 1642.
- 1678
Nuremberg Re-dated in 2025
Nuremberg's Christkindlesmarkt was first mentioned in writing in 1678. Historians corrected the date from 1628 in October 2025.
- 1692
Stuttgart
Stuttgart's Christmas market was first recorded in 1692.
How markets spread across Europe
- 1837
Stockholm, Stortorget
Stockholm's Christmas market on Stortorget in Gamla Stan dates from 1837 and is the oldest in Sweden.
- 1903
Stockholm, Skansen
Skansen's Christmas market in Stockholm dates from 1903.
- 1974
Copenhagen, Christiania
Christiania's Christmas market in Den Grå Hal in Copenhagen has run since 1974.
- 1987
Kaysersberg, Alsace
Kaysersberg's Christmas market began in 1987.
- 1989
Lille
Lille's Christmas market dates from 1989.
- 1992
Paris
Paris got its first Christmas market, on the Champs-Élysées, in 1992.
- 1994
Copenhagen, Tivoli
Tivoli in Copenhagen has held a Christmas market since 1994.
- 1996
Reims
Reims's Christmas market started in 1996.
When markets started in the UK, US and Canada
- 1982
Lincoln (UK)
Lincoln's Christmas market started in 1982 with just 14 stalls, inspired by its twin town Neustadt.
- 1993
Union Square, New York
New York's Union Square Holiday Market started in 1993 and is the longest-running holiday market in Manhattan.
- 1996
Chicago
Chicago's Christkindlmarket has been run since 1996 by an offshoot of the German American Chamber of Commerce of the Midwest.
- 1997
Birmingham
Birmingham's Frankfurt Christmas Market started as a one-off in 1997 and became a yearly event in 2001.
- 1999
Manchester
Manchester's first city-wide Christmas market opened in St Ann's Square in 1999.
- 2001
Bath
Bath Christmas Market started in 2001.
- 2008
Philadelphia
Philadelphia's Christmas Village started in 2008.
- 2010
Toronto
Toronto's Distillery Winter Village has run every year since 2010 except 2020.
- 2010
Vancouver
The Vancouver Christmas Market opened in 2010, founded by German-born Malte Kluetz.
- 2017
Carmel, Indiana
Carmel's Christkindlmarkt in Indiana started in 2017.
Germany
- 1678
In October 2025, historians found that Nuremberg's Christkindlesmarkt was first mentioned in writing in 1678, not 1628. That makes it about 50 years younger than people thought.
- 2015
In 2015 the German Record Institute (RID) gave out two titles. Dresden's Striezelmarkt is Germany's oldest documented Christmas market, and Bautzen's Wenzelsmarkt is the oldest one named in a chronicle.
- 1.5 million
In 1934, after the Nazis moved Berlin's Christmas market back to the city centre, it drew a record 1.5 million visitors.
- 2 million
Berlin's Christmas market drew 2 million visitors in 1936, beating the record it set in 1934.
- 45 m
The tree at Dortmund's Christmas market is 45 metres tall and made from about 1,200 red spruces. It's billed as the world's largest Christmas tree.
- 14.61 m
Dresden's Striezelmarkt has a 14.61-metre step pyramid, billed as the world's largest Erzgebirge-style Christmas pyramid.
- 24 windows
Every Advent since 1996, the town hall in Gengenbach in the Black Forest has turned into a giant Advent calendar with 24 windows. It's billed as the world's largest Advent calendar house.
Austria
- 1764
Vienna's St Nicholas and Christmas market at Freyung was first mentioned in 1764.
- 1975
Vienna's main Christmas market moved to Rathausplatz, in front of City Hall, in 1975. It was meant to be a temporary fix and it has stayed there ever since.
- 50 years
Innsbruck's Christkindlmarkt celebrated its 50th anniversary in 2023.
France
- 1992
Strasbourg has called itself the Capital of Christmas since 1992.
- 30 m
Strasbourg's Great Christmas Tree is at least 30 metres tall and weighs 7 to 9 tonnes.
- 1995
The Paris La Défense Christmas market was created in 1995.
- 1998
Metz's Christmas market started in 1998.
Elsewhere in Europe
- 1994
Montreux Noël SA has run the Montreux Christmas market since 1994.
- 38th
Liège's Village de Noël held its 38th edition in 2025.
US and Canada
- 13
Chicago's first Christkindlmarket in 1996 had just 13 vendors, at Pioneer Court.
- 25 years
Denver's Christkindl Market marked 25 years in 2025 and moved from Civic Center Park to the Auraria Campus because the park was being renovated.
Food and drink
Christmas market food and drink in numbers
Few markets publish what they sell. Dresden's Striezelmarkt is the exception. It poured about 150,000 litres of Glühwein in 2025, or around 750,000 cups at 0.2 litres each, and its show bakery made 2,584 Christstollen. Elsewhere the best figures are cups and mugs, like the 170,000 mugs Manchester got through in 2023 and the 150,000 hot drinks sold at Quebec City's German market in 2025.
Tastes differ by country. In Vienna, 45% of residents named Punsch, a hot spiced fruit drink usually made with rum or wine, as their favourite market drink in 2025, against 36% for mulled wine.
Germany
- 2,584
The Striezelmarkt's show bakery in Dresden baked about 2,584 Dresdner Christstollen in its wood-fired oven in 2025, nearly three tonnes in total.
- 180,000
The Striezelmarkt bakery in Dresden cut out, decorated and baked about 180,000 biscuits in 2025.
- 65,000
About 65,000 people came to the 30th Dresden Stollen Festival in December 2025, where a giant stollen weighing more than two tonnes was paraded through the city.
- About 100
Real Dresdner Christstollen is made only by about 100 bakeries and confectioners in and around Dresden.
- 86,839 tonnes
German manufacturers made 86,839 tonnes of Lebkuchen and honey cake in 2023, 0.9% less than in 2022.
- €313.2 million
The Lebkuchen and honey cake made in Germany in 2023 was worth €313.2 million, up 10.9% on 2022.
- +52.8%
Lebkuchen made in North Rhine-Westphalia sold for €4.86 a kilogram on average in 2023, up 52.8% from €3.18 in 2019.
- 1.23 litres
German households bought 1.23 litres of Glühwein in shops on average in November and December 2023.
- 2.55 litres
Households in the Chemnitz region bought the most Glühwein in Germany in November and December 2023, 2.55 litres each, about twice the national average.
- 9×
German households bought nine times more Glühwein in December 2023 than in an average month the rest of the year.
Austria
- 45%
Punsch, a hot spiced fruit drink usually laced with rum or wine, was the top Christmas market drink for 45% of Vienna's residents in 2025, ahead of mulled wine at 36%.
- 41%
Roast chestnuts were the favourite Christmas market food of Vienna's residents in 2025, picked by 41%.
- 67%
Mulled wine and punch were the top buys at Austria's Christmas markets in 2025, picked by 67% of people surveyed.
- 1,491 mugs
The Salzburger Christkindlmarkt offered a special run of 1,491 golden punch mugs at €14.91 each in 2024, a nod to the market's roots in 1491.
Elsewhere in Europe
- 50%
Half of the 230 trading huts at Wrocław's 2024 Christmas market sold food and drink.
We couldn't find any published food or drink sales for markets in France, Belgium, the Netherlands or the US. If you know of one, tell us.
Safety, crowds and weather
Are Christmas markets safe, busy and snowy?
Three deadly attacks since 2016, in Berlin, Strasbourg and Magdeburg, have changed how markets are run. Strasbourg had about 1,000 police officers, gendarmes and soldiers on duty every day in 2025. Smaller cities pay too. York spent an extra £34,000 on a sniffer dog and stewards in 2025, Wrocław put up 120 road barriers, and security costs for public events in Germany, markets included, have gone up about 44% in three years.
Crowds peak on the Saturdays before Christmas. On 13 December 2025 Brussels had nearly 200,000 visitors, and Arras, Reims and Cullman in Alabama all had their busiest days on record. Snow is getting rarer, at least in Germany, where the chance of snow on all three Christmas days has roughly halved since 1961 to 1990.
Germany
- 62%
In November 2025, 62% of people in Germany said they were worried about safety at Christmas markets, and 22% said they were very worried.
- 33%
In the same November 2025 poll, 33% of people in Germany said they didn't plan to go to a Christmas market. Their most common reasons were high prices (53%) and crowds (50%), and 32% of them named safety.
- 44%
Security costs for public events in Germany, Christmas markets included, went up by 44% on average in the three years to 2025.
- €2
Berlin's Gendarmenmarkt Christmas market charged €2 to get in during the 2025 season.
- €200,000
Organisers of the Christmas market at Berlin's Breitscheidplatz spent nearly €200,000 on private security staff alone in the 2025 season.
- €2 million+
By December 2025, Dresden had spent more than €2 million on extra security around its Christmas markets.
- €150k–250k
Figures for Magdeburg's Christmas market security spending in 2025 don't match. In October 2025 costs were expected to nearly double from €80,000 to €150,000, and a December 2025 report put the city's spending at €250,000.
- 40
About 40 police officers were on duty every day at Dresden's Christmas markets in 2025.
- 51
Police recorded 51 thefts at Dresden's Christmas markets in the 2025 season up to 22 December, up from 16 in 2024.
- 70
Police registered 70 criminal offences at Dresden's Striezelmarkt in 2025. A police spokesperson called that low for the number of visitors.
- 129
Paramedics treated 129 people at Dresden's Striezelmarkt during the 2025 season.
- 52%
Across Germany, the chance of snow on all three Christmas days, 24 to 26 December, fell by 13 percentage points on average between 1961–1990 and 1991–2020. That's a 52% drop in relative terms.
Austria
- Level 4
Austria's terror threat level was raised to 4, the second highest, in October 2023 and was still there in December 2024.
France
- 1,000 a day
About 1,000 police officers, gendarmes and soldiers were deployed on Strasbourg's Grande Île every day during the 2025 Christmas market.
- 21
The Bas-Rhin prefecture required filtering checkpoints on all 21 bridges into Strasbourg's city centre during the 2023 Christmas market.
- €945,875
The City of Strasbourg budgeted about €945,875 for private security at the 2023 Christmas market, at the prefecture's request.
- 100,000
In October 2024, the new prefect of Bas-Rhin suggested limiting access to Strasbourg's Grande Île on busy days like Saturdays, saying 80,000 visitors is not the same as 100,000 for safety. The market had drawn a record 3.3 million visitors in 2023.
UK
- £34,000
York Christmas Market spent an extra £34,000 on a daily explosives sniffer dog and more stewards in 2025.
- £72,000
York faced a £72,000 bill for temporary anti-terror barriers over Christmas 2022.
- 6am to midnight
Bath closed the road loop from Cheap Street to Upper Borough Walls from 6am to midnight each day during the 2024 Christmas market for public safety.
- 31%
Almost a third of visitors surveyed about York Christmas Market in 2024, 31%, said it was too busy.
- 1 drink
Stallholders at Birmingham's Frankfurt Christmas Market could sell only one alcoholic drink to each person in 2024.
- 320,000+
Lincoln Christmas Market ran from 1982 and drew more than 320,000 visitors in 2022. From 2023 the City of Lincoln Council replaced it with smaller events because it feared bigger crowds could become dangerous.
Elsewhere in Europe
- 120
Wrocław put up 120 concrete and water-filled road barriers around its Christmas market in 2025.
- Nearly 100
Nearly 100 police officers were on duty when Prague police closed Old Town Square to further visitors on the market's opening day in November 2024.
- Level 3
Hungary kept its terror threat level at 3, rated medium, in December 2024, when counter-terrorism police were posted at Christmas markets in Budapest and other cities.
US and Canada
- 1,533
In 2025, Chicago limited the Christkindlmarket in Daley Plaza to 1,533 visitors at a time and later raised the limit by 1,000. Normally the space holds 4,000 to 5,000 people.
- 50%
Attendance at Chicago's Christkindlmarket in Daley Plaza in 2025 was about 50% of a normal year because of the city's capacity limits.
- Extra police
Chicago police put special attention on the Christkindlmarket in December 2024 after the car attack on the Christmas market in Magdeburg, Germany.
- More security
New York police stepped up security at the city's holiday markets in December 2024 after the car attack on the Christmas market in Magdeburg, Germany.
- More police
After the 2024 season, the City of Toronto recommended more police at the Distillery Winter Village to manage crowds and traffic.
Myths
Which Christmas market facts are wrong?
Some figures keep getting repeated years after they stopped being true, and some were never true. Strasbourg's €250 million has no study behind it, and many big visitor numbers count visits, not people. Some markets also still show up in guidebooks long after they closed. These are the ones we see most often, with the better figure next to each.
Is Germany cancelling its Christmas markets?
No.
In October and November 2025, viral social media posts claimed Germany was cancelling hundreds of its Christmas markets, or even all of them, because of terror fears and security costs. Fact-checkers rated the claim false.
Reports found 12 markets that weren't coming back in 2025. Only two of them gave security costs as the reason, one in Overath in North Rhine-Westphalia and a one-day party in Sehnde in Lower Saxony. Others, like Hamburg-Rahlstedt, a historical market in Rostock and the market at Dortmund's Bodelschwingh Castle, stopped because of low takings, costs or renovation work.
Germany has about 3,250 Christmas markets, and organisers of more than 7,000 Christmas events registered music in 2024.
Posts in November 2025 saying Magdeburg had scrapped its Christmas market were wrong. The approval had only been held up by security concerns, and the city gave the go-ahead on 18 November.
- 7
While checking 39 Christmas market cities for the 2026 season, we found 7 markets and attractions that still appear in travel guides but no longer run or never existed. They include the Champs-Élysées market in Paris and Leipzig's giant Advent calendar.
Sustainability
How green are Christmas markets?
Reusable mugs and cups are now normal at big markets in Germany, Austria, France, Belgium and the UK. Dresden's Striezelmarkt washed about 760,000 mugs in 2025, and Brussels used 636,050 reusable cups in 2023. Not everywhere has switched. Gdańsk served hot drinks in more than 230,000 paper cups in 2024 and only started trialling deposit mugs in 2025.
Lighting is the other big change. Strasbourg's Christmas lights use a tenth of the electricity they did before the city started switching to LEDs in 2010, and Vienna's Rathausplatz market has used only LEDs since 2022. Food is the weak spot. Most German markets checked in 2023 still served food on disposable plates.
Across countries
- €1–5
In 2026, mug deposits at Christmas markets across Europe usually run from €1 to €5, depending on the event and the cup.
Germany
- 65,000
Visitors took home about 65,000 Striezelmarkt mugs as souvenirs in 2025.
- 3,500 tonnes
Christmas markets in Germany could save 3,500 tonnes of waste and 6,600 tonnes of CO2 a year by switching fully to reusable plates, cups and cutlery, based on a 2023 check.
- 0.2 kWh
Electricity use was about 0.2 kWh per visitor at Oldenburg's Christmas market and 0.1 kWh at Lübeck's in 2022. By comparison, an evening of TV and dinner at home uses about 0.7 kWh per person.
Austria
- Since 2022
The Wiener Christkindlmarkt on Rathausplatz has held the City of Vienna's ÖkoEvent green events label since 2022.
- 21 stalls
All 21 food and drink stalls at the Wiener Christkindlmarkt on Rathausplatz were certified organic in 2023, each selling at least 75% organic food and drink.
- 100% LED
All the lighting at the Wiener Christkindlmarkt has used energy-saving LEDs since 2022.
France
- 10× less
Electricity use by Strasbourg's Christmas illuminations has fallen tenfold since the city began switching to LED in 2010.
- 15%
Strasbourg cut the energy used to run its 2022 Christmas market by an estimated 15%.
- 1 hour less
Strasbourg switched off its Christmas lights a week earlier and cut lighting by one hour a day in 2022 to save energy.
- 4,330 litres
A 2022 trial collected 4,330 litres, or almost 2 tonnes, of food waste from stallholders at Strasbourg's Christmas market.
- €7,000
Donated cup deposits raised €7,000 for food-aid charities at Strasbourg's 2025 Christmas market.
- €15,000
Visitors who gave up their €1 cup deposit raised €15,000 for seven charities at the 2025 Paris La Défense Christmas market.
UK
- Since 2018
Manchester's Christmas markets have not used single-use plastic cups since 2018.
- 135 tonnes
Edinburgh's Christmas produced 135 tonnes of general waste and 21 tonnes of glass in 2023/24.
- 50%
Half of all waste from Winchester Cathedral Christmas Market was composted or recycled in 2025, with none sent to landfill.
- 100% mains
Bath Christmas Market stopped using generators in 2025 and now runs entirely on mains power.
- 50p off
Bath Christmas Market gave visitors 50p off every drink when they brought their own cup or flask in 2025.
Elsewhere in Europe
- Since 2016
Brussels's Plaisirs d'Hiver has used reusable cups across its whole Christmas market since 2016.
- Since 2012
Electric heaters have been banned in the chalets of Brussels's Plaisirs d'Hiver since 2012.
- Since 2023
Organisers of cultural, leisure and folk events in Wallonia have had to use reusable cups since 1 September 2023.
- 30 PLN
Gdańsk's Christmas market trialled a reusable mug scheme in 2025 with a 30 złoty deposit per mug.
US and Canada
- 68,327
Quebec City's German Christmas Market washed 68,327 reusable cups on site in 2025.
- 33 tonnes
Quebec City's German Christmas Market offset 33 tonnes of CO2 equivalent through carbon credits in 2025.
- 50%
Carmel's Christkindlmarkt in Indiana recycled half of all its waste in 2023, beating its goal of one third.
Search and travel demand
How much interest is there in Christmas markets?
Surveys ask different questions, but they show how common a market trip is. In recent years 75% of Austrians and 61% of Germans planned to go, and so did 40% of adults in Great Britain. In France 35% go every year and 88% go at least sometimes. In the US only 13% see the markets as an important tradition.
Online, the UK leads by a long way. About three in four Google searches for "christmas markets" come from the UK, and Edinburgh is the most-searched market in English. Market cities fill up too. Hotels in Strasbourg and Colmar were about 90% full during their markets.
Across countries
- +15%
Visitor spending at Europe's top 20 Christmas markets went up by almost 15% between 2022 and 2024.
- +45%
Between 2022 and 2024, Frankfurt had the biggest rise in festive visitor spending of Europe's top Christmas market cities, at 45%. Cologne was next at 35%, then Strasbourg at 30%.
- +39%
Short-term rental nights booked for December 2025 were up 39% on the year before in Budapest and 35% in Frankfurt, the biggest rises among 15 European Christmas market cities.
- 10 of 15
In December 2025, 10 of 15 popular European Christmas market cities had fewer short-term rentals available than in December 2024.
- 36,000
Edinburgh's is the most-searched Christmas market in English in 2026, with about 36,000 Google searches a month, ahead of Strasbourg (30,000) and Vienna (24,000).
Germany
- 400,578
Nuremberg had 400,578 overnight stays in December 2025, up 3.3% on December 2024. It was the first month ever above 400,000.
- 387,682
Nuremberg had 387,682 overnight stays in December 2024, up 5.9% on December 2023.
- 3.87 million
Nuremberg had 3,866,470 overnight stays and 2,147,101 arrivals in 2025, the year its Christmas market month set a record.
- 28 days
Frankfurt's Christmas market had around 2.3 million visitors in 2024. The rise came from a longer season of 28 days, up from 25 in 2023, and fairly good weather.
- +1 day
Leipzig's Christmas market beat its 2024 visitor numbers in 2025, helped by one extra day of trading and almost constant fine weather.
Austria
- 90,000–100,000
In 2025, hotels in Graz were recording 90,000 to 100,000 overnight stays each December.
France
- 41%
In 2025, 41% of French 18 to 34-year-olds went to a Christmas market every year, more than any other age group.
- +40%
Visa card spending and transactions in Strasbourg went up by almost 40% during the 2024 Christmas market, compared with the month before it opened.
- 90%
Strasbourg's hotels were close to 90% full during the 2025 Christmas market season.
- 90%
Colmar's hotels were 90% full during the 2024 Christmas markets.
UK
- +58%
UK searches for 'christmas markets' hit about 87,600 in November 2025, up 58% from about 55,600 in November 2016.
- 8,041
UK searches for 'christmas markets' dropped to about 8,000 in November 2020, when most markets were cancelled because of the pandemic, down from about 66,800 in November 2019.
Elsewhere in Europe
- 73.9%
Brussels hotels were 73.9% full during the 2024 Plaisirs d'Hiver, up 6.2 points on the year before.
- 500,000+
Copenhagen hotels logged more than 500,000 overnight stays in December 2018, up from an average of 130,000 before Tivoli's first Christmas season in 1994.
- 10 million
Dutch people made about 10 million visits to Christmas markets at home and abroad in 2012.
Method
How we checked
Every figure on this page comes from an organiser, a city, a national statistics office, a published study or a news report. We opened each source and checked the number and the year it describes before it went on the page. The full list of sources is at the bottom of the page.
The opening dates, myths and index scores come from our own database of 39 major Christmas market cities, which we rebuild every season from organiser websites and official listings. Some 2026 dates are estimates based on the 2025 pattern until organisers confirm them. Index and elbow-room scores are our own ratings, and the Index methodology shows how each one is worked out.
When sources disagree, we show both and say why. Search figures are estimates of Google searches, so treat them as a guide to scale rather than exact counts. Prices are in local currency and don't include mug deposits unless we say so.
Press and corrections
Writing about Christmas markets, or spotted a number that's out of date? Email us and we'll check it.
Update log
- 10 October 2026. Page launched with figures from 17 countries, 2025 season results, 2026 dates for 39 cities and the October 2025 re-dating of Nuremberg's market.
- Next update. January 2027, when cities publish their 2026 visitor numbers.
Sources
- actu.fr (1)
- actu.fr (2)
- Ahrefs Keywords Explorer
- amNewYork
- ArtsQuest
- Austrian Retail Association
- BAK Economics, Economic Footprint Basler Weihnachtsmarkt (November 2025)
- Bank of America
- Bath & North East Somerset Council
- Bath and North East Somerset Council (1)
- Bath and North East Somerset Council (2)
- Bath Christmas Market
- Bath Christmas Market (Bath & North East Somerset Council)
- BBC News (1)
- BBC News (2)
- Belfast City Council (1)
- Belfast City Council (2)
- Belga News Agency
- Birmingham City Council (1)
- Birmingham City Council (2)
- Blick (19 December 2022)
- bnbnews (PriceLabs data)
- BruxellesToday
- BX1
- Canton of Basel-Stadt (1)
- Canton of Basel-Stadt (2)
- Carmel Christkindlmarkt release, via The Reporter
- Castanet
- CBS News Chicago
- Chicago Sun-Times
- Christkindlmarket Chicago (German American Events)
- Christkindlmarket Chicago (German American Events) press release, 28 November 2025
- Christmas Village in Philadelphia
- City of Bruges
- City of Dresden
- City of Dresden (striezelmarkt.dresden.de)
- City of Edinburgh Council
- City of Gdańsk
- City of Helsinki
- City of Munich (christkindlmarkt-muenchen.de)
- City of Munich (Landeshauptstadt München), Christkindlmarkt Wirtschaftswert release
- City of Nuremberg
- City of Philadelphia
- City of Strasbourg (1)
- City of Strasbourg (2)
- City of Toronto
- City of Vienna (wien.gv.at)
- City of Wrocław (1)
- City of Wrocław (2)
- City of Wrocław (3)
- CNN Prima News
- Courthouse News Service
- Current Publishing
- Data Appeal
- defense-92.fr (1)
- defense-92.fr (2)
- Denver Gazette
- Deutscher Schaustellerbund (DSB)
- Deutscher Schaustellerbund (DSB) / ift Freizeit- und Tourismusberatung
- Deutscher Schaustellerbund (DSB) / ift Freizeit- und Tourismusberatung, 2018 study
- DI Business
- diesachsen.de (Stadt Chemnitz)
- DNA (1)
- DNA (2)
- DNA (3)
- Dortmunder Weihnachtsstadt
- DowntownDC BID
- DSB analysis reported by Rohstoff.net
- DW (Deutsche Welle)
- DW and Courthouse News Service
- Dzieje.pl
- Dziennik Bałtycki
- echo24 (1 November 2025), quoting in.Stuttgart
- Economx
- Edinburgh's Winter Festivals / Unique Assembly
- EdinburghGuide.com
- Environmental Action Germany (DUH)
- Europe 1 (15 December 2022)
- evangelisch.de (epd), 6 December 2025
- evangelisch.de, citing the Bundesverband der Deutschen Weinkellereien (9 October 2025)
- Express and Star
- Federal Agency for Civic Education (bpb)
- Find a Tender
- FOCUS online, reporting the DSB Weihnachtsmarktstudie 2024
- Forbes Czech
- France 3 Grand Est
- France 3 Hauts-de-France
- Frankfurter Rundschau, quoting Tourismus+Congress GmbH Frankfurt
- FTN News (Congress- und Tourismus-Zentrale Nürnberg)
- Gengenbach tourist office (gengenbach.info)
- German Showmen's Association (DSB)
- German Weather Service (DWD)
- Germanfoods.org (German Foods North America)
- Holding Graz (1)
- Holding Graz (2)
- ICI (1)
- ICI (2)
- ICI Alsace
- in.Stuttgart Veranstaltungsgesellschaft
- Indianapolis Business Journal
- Innsbruck Tourism
- Institut der deutschen Wirtschaft (IW), iwd
- Ipsos bva
- Joyn newstime (dpa), 23 November 2025
- Kassa
- L'Alsace (1)
- L'Alsace (2)
- L'Est Républicain
- L'union
- La DH (1)
- La DH (2)
- La DH (3)
- La Voix du Nord
- Landeshauptstadt München, Referat für Arbeit und Wirtschaft (Rathaus Umschau)
- Le Bonbon Strasbourg
- Le Républicain Lorrain
- Le Soleil
- Lebensmittel Praxis (13 December 2024), citing IT.NRW
- Leipzig Tourismus und Marketing (leipzig.travel)
- Leipzig Tourismus und Marketing (LTM)
- Lex
- License Global (IMG announcement)
- Liseberg AB Annual Report 2025
- Local Government Association (LGA), Festive cheer report (2018)
- Localyzer
- Lumni (France Télévisions)
- Make It York (1)
- Make It York (2)
- Manchester City Council (1)
- Manchester City Council (2)
- Manchester City Council (3)
- Marché de Noël allemand de Québec
- Marketplace
- MeinBezirk.at (6 November 2023)
- Money.pl
- NBC Chicago (1)
- NBC Chicago (2)
- NDR, DW, ZDF and AAP fact checks
- NewcastleWorld (Newcastle City Council evaluation)
- NH Nieuws
- Nordbayern (7 November 2025)
- NOS (1)
- NOS (2)
- NOS (3)
- Novinky.cz
- Nürnberger Christkindlesmarkt (City of Nuremberg)
- ORF Wien
- Place North West, citing Manchester City Council
- Plaisirs d'Hiver
- PoPville
- Post Office Travel Money, Christmas Markets Barometer 2025
- Radio Dresden
- Radio-Canada
- Retail Insider
- Reuters (5 December 2024)
- Reuters (via Hawaii Tribune-Herald), citing BCSD
- Reuters Fact Check
- Riviera Noël
- Rodi
- Rue89 Strasbourg
- Salzburg24 (1)
- Salzburg24 (2)
- Salzburg24 (3)
- Salzburger Nachrichten (APA), 18 November 2025
- Schutzverband Dresdner Stollen e.V.
- Scripps News
- Seznam Zprávy (9 December 2025)
- SITA Slovak News Agency
- Skansen
- SmartDRS (4 August 2026)
- Smithsonian Magazine
- Sonntagsblatt / Evangelischer Pressedienst (epd)
- Spennemann & Parker, Muzeológia a kultúrne dedičstvo (2025)
- Stadt Leipzig
- Stadt Nürnberg (1)
- Stadt Nürnberg (2)
- Statista
- Strasbourg Capitale de Noël
- Strasbourg Capitale de Noël (City of Strasbourg) (1)
- Strasbourg Capitale de Noël (City of Strasbourg) (2)
- Stuttgarter Weihnachtsmarkt (in.Stuttgart)
- Stuttgarter Zeitung (2025)
- t-online, reporting a coupons.de survey (12 November 2024)
- Tageskarte (quoting GEMA)
- Telex (1)
- Telex (2)
- The Cullman Tribune
- The Distillery Historic District
- The NWH Group
- The Philadelphia Inquirer
- The Scotsman (8 December 2025)
- Time Out
- Tivoli A/S Annual Report 2023
- Tivoli A/S Årsrapport 2016
- Tourismus+Congress GmbH Frankfurt am Main (1)
- Tourismus+Congress GmbH Frankfurt am Main (2)
- Travelbook
- Travelodge
- Underbelly annual report (via Sponsorship.org)
- Urbanspace
- Vancouver Christmas Market
- Vienna.at (1)
- Vienna.at (2)
- Vienna.at (3)
- Ville et Eurométropole de Strasbourg
- Visa
- Visit Sweden
- visitBerlin
- VisitBritain
- VisitEngland
- visitfrankfurt (Tourismus+Congress GmbH Frankfurt am Main)
- VRT NWS (1)
- VRT NWS (2)
- Walloon government
- watson.ch
- WEB.DE, reporting the Reisereporter Glühweinpreis-Index 2025 (10 November 2025)
- Wiener Christkindlmarkt
- Winchester Cathedral
- Winchester Cathedral Christmas Market 2025 General Information
- Wirtschaftskammer Wien (WKO Wien)
- WTTW News
- Yahoo News UK
- YorkMix (1)
- YorkMix (2)
- YouGov Deutschland
- YouGov Deutschland, Glühwein-Map (17 December 2024)
- YouGov for dpa, reported by Berliner Zeitung